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Most Wanted is a weekly series in which a Who What Wear team member or friend of the brand shares the 25 best finds on their current wishlist.
I love a good trend and I especially love the challenge of buying them for you at different prices. Making luxury with designer brands is easy, of course, but finding affordable versions that don’t sacrifice quality is the beginning of the real fun.
Since shopping online makes things a lot more gamble, here’s a quick tip to find out if an item is as good as IRL as it looks in these ecom photos: check the description under “Composition” and see what materials we are working with. Regardless of whether it is jeans, jackets or joggers, a high percentage of cotton helps make an item more breathable, easier to touch and less wrinkled. An added bonus for someone humbly trying to do my bit for the environment is that these more machine-washable cotton items mean less dry cleaning (as well as less income from disappointing online purchases).
In order to! Back to the particularly good autumn and winter trends. It should come as no surprise to anyone that the future still looks very comfortable and wearable, which means that now is the time to invest in jeans, cardigans, shirts, loungewear and jackets that we are more likely to put on or take off and our lives will live in. Keep scrolling for my high-low mix of trending picks that will all see us in the coming months.